Guided by a minimal aesthetic with graphic references, architect and designer Jonas Wagell is inspired by soft shapes and intuitive forms. Originally established in 2008, his Stock- holm-based design studio primarily focuses on design rather than architecture. With a diverse portfolio of work and several global collaborations under his belt, his approach aims to extend minimalism and modernism to reveal a welcoming, friendly and almost playful sentiment. In his calling to create simple and honest products, Wagell’s style stays true to the essence of Scandinavian design, amended only to reveal a more personal yet light-hearted disposition. His style is both expressive and composed, exemplifying modern-day life.